Audi Design Universe Prototypes

At the Audi Design Universe, up-and-coming students create design prototypes that will be presented as their visions of tomorrow’s mobility. We’re here to show you the good, bad and ugly from this year’s presentations.

I couldn’t look at the Audi Design Universe prototypes seriously, and you’ll see why as I turn my sarcasm up to 11 and settle in for a joyride of disturbed visions of the future.

Audi Design Universe Prototypes

This awesome lighting concept appears to use LEDs behind a bank of miniature platforms. Even though this is a nice idea, I can confirm that it all goes downhill from here.

Audi Design Universe Prototypes

These crazy alloys with a big ‘X’ across them would probably give other drivers on the road a headache as they’re forced to endure a high-speed flickering. Giving your enemies a headache, one, aerodynamics, nil.

Audi Design Universe Prototypes

I’ll let that sink in. Go ahead, take another look. This is a design presentation that Audi’s lead designers will see. Awful, isn’t it? My favourite part about this is the guy who’s laughing like, “I thought this was a joke project.”

Audi Design Universe Prototypes

Apparently somebody didn’t get the memo about pitching their ideas to Audi’s designers. You know… the people who make cars for a living. So, someone made a Fitbit clone. Bravo! At least it’s intended to unlock your car. If only there was a way to unlock a car without your keys… like… keyless entry.

Audi Design Universe Prototypes

Here’s the brake lights of that nice headlight concept from before. I just had a thought, though. Imagine someone rear-ending your car even slightly. You’d have to ring up your insurance company like, “Hey, I need to make a claim on my brake lights. How many are damaged? All one-hundred and fifty-five.” No, thank you.

Audi Design Universe Prototypes

Futuristic key fob (hopefully not to scale), or flying space ship of the future? You decide.

Audi Design Universe Prototypes

Audi’s Head of Design, Marc Lichte, points at something.

Audi Design Universe Prototypes

The Audi Fish brings a smile to the man in the orange sweater and black scarf while his co-designer takes a look around and realises that nobody else designed an Audi Fish.

Audi Design Universe Prototypes

“Where we’re going, we don’t need doors.” Hang on tight! Don’t take the corners too sharply in this model, or you’ll end up on the floor watching it drive itself off in to the distance. Also, you’ll have to sit cross-legged because the future of mobility doesn’t have seats.

Audi Design Universe Prototypes

The Audi Fish gets a serious competitor in the Audi Ball. I seriously have no idea right now.

Audi Design Universe Prototypes

This looks interesting. A unique interior with head rests that completely obliterate your peripheral vision. Hopefully this is a concept for a self-driving car. We’re excited for Audi’s new MDF interiors.

Audi Design Universe Prototypes

This man polishes a hexagon.

Audi Design Universe Prototypes

These men laugh at a laptop while pointing at something on the screen. Can you say, “Staged photograph”? In the background, we get to see the wheel-less car of 2025.

Audi Design Universe Prototypes

This lady tries to figure out where you’re supposed to sit in the Audi Fish.

Audi Design Universe Prototypes

Here, we see another unique Audi concept that seems promising at first. It has subtle design references to a BAC Mono, and also has a removable base to give it a number of practical uses. However, there’s one big down side…

Audi Design Universe Prototypes

…if you were thinking of having a chat with your fellow passengers, think again. Also, if you’re planning on going over a speed bump in this car, you’re fresh out of luck because this one will scratch up the moment you go over a piece of gravel.

Audi Design Universe Prototypes

Electric mobility? No, thanks says the designers of tomorrow. We’ll just fill this car up with jet fuel and sell it to Batman. Imagine the bhp on this! Altogether now, “Rocketmaaaaan…”

Well, there you have it, the Audi Design Universe contestants. God bless the Audi professionals for having the patience to look at these and not laugh! Everybody has to start somewhere though, so you might as well start with the Audi Fish.

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