With the introduction of the Audi Q8 concept with e-tron quattro, Audi showed off numerous luxurious design features that haven't been present in an Audi model before.
Now, Audi are saying that their unannounced premium all-electric SUV, will be “the first real premium manufacturer doing a premium electric SUV”. This throws some shade at Tesla because the comment means that Audi feels that their new concept is more premium than the Tesla Model X.
This statement isn’t just calling out Tesla – with the rising amount of electric vehicles scheduled to hit the market in the next couple of years, Audi is eager to show off their design and technological muscle power.
With the Audi Q8 concept poised and ready to be put in to production in 2018, an all-electric version of the SUV would certainly place the company leaps and bounds ahead of competition who are only stating 2019 production years or later for their electric vehicles. The majority of electric vehicles are due to be launched in 2020.
By offering an all-electric SUV – stated to be built on Porsche’s Mission E platform – and with the design concepts of the Audi Q8, it would certainly make consumers interested in electric vehicles for the company. It would also drum up interested in Audi’s smaller, elegant cars like a saloon, sportback or even a coupe being turned in to electric models.
Once this car hits roads, it’s likely that Audi will reveal an electric racecar as part of their Formula E plans with the same, or a similar, engine. By doing this, Audi will likely be giving us a sneak peek at what’s in store for consumer models in the future as well, as the majority of Audi’s motorsport models end up becoming cars that people can order.
“[Audi will be] the first real premium manufacturer doing a premium electric SUV”
DIETMAR VOGGENREITER – AUDI
The Q8 concept car has a 3.0 TFSI engine with a 100kW electric motor. Ultimately, the Audi Q8 concept accelerates from 0-62mph in just 5.4 seconds. Audi expects that the electric motor will allow for 37 miles of travel before switching to the combustion engine for a further 624 miles. This gives the Q8 a total range, when fully charged and topped up with fuel, of 661 miles.
It’s expected that Audi will announce an all-electric model of this concept car; however, this may not be called a Q8. This could bring in a new era of Audi models, perhaps with a new lettering format – E8, anyone?
The all-electric model is expected to have a 90kWh battery (or bigger) for 310+ miles of range. Real world usage would likely be somewhere closer to 275 miles on a full charge, but if Audi offered bigger battery sizes as options, this would market the car in the same place as the Tesla Model X.
It's definitely possible, especially with the radio silence from the carmaker, that Audi might reveal this all-electric model at Geneva Motor Show in just a few days. We'll have to wait and see!