Audi will host the Audi Summit in Barcelona in July to serve as a brand exhibition of the Four Rings with major updates for the Audi A8 and Audi AI.
It’s already confirmed that the Audi A8 will get a refresh at the Audi Summit event, along with a major update on the progress of Audi AI – Audi’s self-driving car technology. This presentation will show how Audi is making progress to become a digital car company and that will be present in the world premiere of the new A8 flagship model.
“The car of the future will make its occupants’ life easier with the help of artificial intelligence.”
The Audi Summit will become the company’s new and exclusive brand platform with yearly demonstrations of new technology and developments across the Audi fleet. As well as the premiere of the new Audi A8, the company will also present its Audi AI technology promise: The car of the future will make its occupants’ life easier with the help of artificial intelligence.
After the presentation, visitors will be immersed in the atmosphere of a pulsating metropolis, where they will experience concepts, exhibits and talks on the subjects of mobility, artificial intelligence and the smart factory of the future. Audi specifically selected Barcelona as the venue for its brand exhibition. The Spanish metropolis with a population of five million stands for a special quality of urban life. Pioneering smart-city concepts involve various modes of transportation – buses, trains, taxis and cars – and enhance the city’s attractiveness.