Intel has announced that it will be buying up part of mapping technology company, HERE, that has big plans to supply Audi, Mercedes-Benz and more with the technology to talk to each other.

Intel invests in companies that it feels can help it further their goals to improve autonomous driving. The purchase means that Intel and HERE will collaborate on their mapping technology, but more importantly, it gives HERE access to Intel’s experience with machine learning and autonomous vehicle technology.

Intel says that the partnership will mean that the company can work on their own autonomous vehicle technology, but also allow them to work together on high definition maps for highly accurate, fully autonomous driving. Intel also wants the technology to be “highly scalable” meaning that Intel expects this technology to take off quickly, so they want to be able to go big as soon as the demand increases.

HERE’s CEO, Edzard Overbeek, said that Intel’s acquisition of a stake of the company meant that they could “accelerate HERE’s ambitions”.

The proof-of-concept architecture HERE and Intel plan to deliver will be designed to help make autonomous driving as safe and predictable as possible.”

Existing stakeholders in HERE – Audi, Mercedes-Benz, etc. – will continue to work with Intel and HERE on new automated driving technology.

For a company that seemed to come out of nowhere, HERE seems to be the go-to name for scalable, high definition mapping for cars. Now that Intel has a stake in the company, it will certainly make any other car brands pay attention.

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