Italdesign ZeroUno

One of the hidden gems at Geneva Motor Show 2017 was the Italdesign ZeroUno - a brand new car powered by an Audi Sport engine essentially making it an Audi R8 in disguise.

Italdesign ZeroUno

Italdesign have over fifty years of designing cars, and are owned by Audi, but they have never created their own vehicles until now. The design firm has created their own sub-brand, Italdesign Automobili Speciali, that will start churning out ultra-low production cars every 6 – 18 months. And when we say ultra-low production, we’re talking extremely limited-edition models – for example, the ZeroUno is limited to just five models, each fetching just over 1.5 million dollars each.

For that price, you’ll get “endless customisation” which includes a paint that is specifically developed just for the person buying the car. Italdesign has also developed “several optional packages” for the exterior and cockpit.

Italdesign ZeroUno

In our opinion, the stock images of the ZeroUno didn’t do this car justice. When we saw the car at Geneva, crowds were continuously forming around it as people gathered to take in the striking design. It is, for lack of a better word, Italian. You wouldn’t be wrong if you likened this model to a Lamborghini, and the engine – a 5.2 litre V10 – is shared with the Lamborghini Huracan and the Audi R8 V10.

Although no power specs have been announced by the brand, if the engine is exactly the same as the Lambo and the R8, you’re looking at a 602bhp output, 0-62mph in just 3.2 seconds and a max speed of 205mph. Not bad for the first car being produced by the brand.

“The Zeoruno combines racing car features and performance alongside type-approval for use on normal roads.”


Although the design is angular, sharp and refined, Italdesign are keen to stress that they haven’t just designed the car to look good. Every design choice has been made to reinforce the aerodynamic properties of the car. At the moment, we only have their word for it, but we hope to see some testing videos coming from the company soon.

Italdesign ZeroUno
Italdesign ZeroUno
Italdesign ZeroUno
Italdesign ZeroUno
With a strong design being released for their first vehicle, we can't wait to see what else Italdesign Automobili Speciali has up their sleeve for their next car.


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