You Might Subscribe to your Next Car

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In a few years time, you might subscribe to your favourite car brand rather than buy it. The reason why is because more car owners are looking for flexible options, not just for their payments, but also for which car they get to drive. Now, major car brands are already testing mobility options that allow you to choose [almost] any car in their range whenever it suits you for one monthly payment.

Flat-free programs will make leasing a car so simple that it will be just like signing up for a phone contract, and – with premium packages – you’ll be able to ‘flip’ the car as often as you like. Flipping is switching the model you’re in – so, if you’re driving around in an Audi A3 Sportback and you need a bit more boot space, you would flip to an Audi A4 Avant. [Note: it’s uncertain which brands will offer unlimited flipping, but Porsche’s ‘Porsche Passport‘ service currently allows users to flip as many times as they want with a limited number of cars from their range, and Volvo’s service allows you to switch cars after one year or renew again for 1-2 years.]

Volvo and Porsche are already testing services like this in America, while Audi had been working on a similar mobility option – ‘Audi on demand‘ – for a while in Germany. It’s only a matter of time before they begin expanding their subscription-based offering to the rest of the world.

Other brands such as Volkswagen, Mercedes-Benz and BMW are all considering their own Mobility-as-a-Service option where you would be able to subscribe to their cars.

Perhaps the most enticing part of being able to subscribe to a car brand is that everything is included, except for taxes and fuel. Yes, that means insurance, servicing and [usually quite generous] mileage.


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