They cost millions to make, usually have a killer soundtrack and sometimes don’t show the car at all! We have selected five of our all-time favourite automotive adverts.

Honda Jazz Singapore

The two-minute clip took 606 takes and four days of filming to produce. A huge sales boost and tonnes of awards followed.

Citroen C4

A dancing robot, simple.

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Skoda Fabia

179 eggs, 100kg of flour and 12.5kg of jam. Sweet!

Volkswagen Passat

Use the force.

Audi R8

Audi began its attack on the luxury car world with this 2008 Super Bowl ad.