Uber has launched a new tool for mapping travel times. Why should cities be interested? Because Uber has access to over 2 billion anonymised trips providing an immense amount of data.
Uber Movement wants to help make cities move more efficiently. By providing access to anonymous data on travel routes and times in all the cities that Uber is currently available, they hope that city officials, city planners and policymakers will be able to make informed decisions for their transportation routes and be able to make changes that will improve travel efficiency.
Detailed historical data will allow them to see the impact of road improvements (for example, to see if they’ve made a significant difference), see how major events affect transportation, and whether new transit systems are improving transportation around the city.
With Uber Movement, the company also wants the general public to get involved as they believe that insights and ideas can come from anywhere. That’s why Uber will be making this data open to all.
Over the past six and a half years, we’ve learned a lot about the future of urban mobility and what it means for cities and the people who live in them.”
As an Uber driver moves through a city, they are constantly collecting valuable and extensive data that will be used in the Uber Movement dataset, but Uber is quick to stress that preserving their drivers’ privacy is their number one priority. By breaking the data in to segment, it would be virtually impossible to identify a single journey. If there isn’t enough data for a particular route, the company will grey out that area rather than make it easy to identify a single ride.