Volkswagen has announced a new spinoff called MOIA that will act as a mobility services company for the next generation of connected vehicles. The new company aims to take the Volkswagen Group to the cutting edge of urban transportation.

“MOIA will help us gain a deeper understanding of new forms of mobility and how to make them even more attractive in [the] future,” Matthias Müller, CEO of the Volkswagen Group, said. The new company will make a bold leap for the company by focussing on ride-sharing, electric cars and automated technologies.

Ole Harms, MOIA’s CEO, said: ‘MOIA is a standalone company under the Volkswagen Group umbrella, and will develop and market its own mobility services either independently or in partnership with cities and existing transport systems.”

We will be seeking to attract the best minds and technology start-ups.”

“In parallel, the Group brands will continue to move forward with their own services. Our sights are set on becoming one of the global top players for mobility services in the medium term. To achieve that we will be seeking to attract the best minds and technology start-ups.”

MOIA will begin operating in 2017 in two undisclosed European locations. The long-term goal of the company, according to Mueller, is to make sure that the ground is still earning money from those who won't own a car in the future. MOIA will help the Volkswagen Group to achieve that goal.